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This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by Joan Crawford in a recent movie. We then go to Hollywood and visit Adrian, MGM's chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.
Year: 1940
Genre: Documentary
Studio: Metro-Goldwyn-Mayer
Director: Oliver Garver
Cast: Ann Morriss, Naomi Childers, George Lessey, May McAvoy, Adrian, Lew Ayres
Crew: Oliver Garver (Director), David Snell (Music), Jack Ruggiero (Editor), Jackson Rose (Director of Photography)
Runtime: 11 minutes
Release: May 29, 1940
IMDb: 5.50/10 by 2 users
Popularity: 1
Country: United States of America
Language: English
Budget: 0
Revenue: 0
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